Borderlands 3 exclusivity cost Epic $115 million | PC Gamer - rundleyoulge
Borderlands 3 exclusivity cost Epic $115 million
The Epic v Apple cause that began this hebdomad has given us an impressive collection of corporate documents to sift through, almost wish whatever large-hearted of box containing loot. Within a recap of performance and strategy dated Oct 25, 2019, there's a section on the Borderlands 3 dish out, disclosing that the spoiler-crap-shooter's six-month exclusivity period cost Epic $115 million.
That includes a $15 million marketing commitment, $20 million in non-recoupable fees, and an $80 million minimum guarantee—an advance paid ahead of the game releas on sale. Borderlands 3 oversubscribed well adequate to reach that guarantee inside deuce weeks, with a recoupable revenue of $100 million in the period. A graph of the Epic poem store's daily revenue across its first 11 months peaks dramatically with its launch. Of the 1.56 million Borderlands players Epic picked rising in those fortnight, 53% were apparently new to the store rather than returning customers.
The document also shows that Heroic paid $11 million for its free giveaway of the Liberal Collection, a bundle containing Borderlands 2, the Pre-Continuation, and most of their DLC (excluding Commandant Lilith & the Fight for Sanctuary, released after the collection was created). That one freebie cost almost as very much like Epic spent on the first nine months of giveaways, which information technology paid more than $11 million for.
Among the other revelations the court caseful has brought, we learned that Epic has exhausted at least $1 billion on exclusives in so far, Tim Sweeney apologized to Ubisoft for the come of fraud side by side The Division 2 happening Epic poem's store, and if you don't check the settings on your conference call you might end up with a bunch of Fortnite kids active nuts in a court case.
Source: https://www.pcgamer.com/borderlands-3-exclusivity-cost-epic-dollar115-million/
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